01
Website systems
Earn trust before the first call.
Positioning, copy, design, and development shaped around the decision your best customer needs to make.
For owner-led service businesses
Your website should bring in work—not create more of it.
I design the site, search foundation, and follow-up systems that turn attention into qualified conversations.
Clear priorities in 2 business days. No full strategy call required.
DiscoveryIntent matched
WebsiteAction captured
WorkflowNext step sent
System statusLead path connected
Built directly by Sourena Your code and data Performance tested Documented handoff
The connected approach
One clear path from search to sale.
A nice website can still leak opportunity. A clever automation can still amplify a bad process. I design the customer-facing experience and the operational handoffs as one system.
Explore the four layersCustomer path / live All handoffs visible
01FindSearch + AI
02TrustClear website
03ActUseful next step
04Follow upConnected workflow
05MeasureQualified outcomes
Four layers, one outcome
Beautiful enough to earn trust.
Engineered to create action.
02
Lead flow
Give every good inquiry a next step.
Connect forms, calendars, inboxes, and your CRM so qualified leads are acknowledged, routed, and visible.
03
Search + AI visibility
Be easier to find—and understand.
Technical SEO, useful content structure, and consistent business signals for search results and AI answers.
04
Measurement
Know what creates real conversations.
Trace the path from source to qualified inquiry, then improve the parts that move the business forward.
Public artifacts · measured build
Proof, not theatre.
Open for inspection.
No borrowed logos or invented ROI. Here is one public automation system and one measured teardown of this website, each labelled with exactly what the evidence can support.
Technical build / 01
Project Ariadne: turning an open-ended AI-safety question into a repeatable audit.
How do you test whether an AI agent’s stated reasoning actually drives its answer? Sourena designed and implemented a Python workflow that makes that question testable.
BeforeA qualitative question
Did the stated reasoning actually matter to the answer?
AfterA repeatable pipeline
Capture → intervene → rerun → score → export.
What was built
The system captures an agent’s reasoning, applies controlled changes, reruns the agent, compares answers, flags possible faithfulness problems, and exports structured results.
A concrete example of turning an ambiguous problem into an automated, inspectable workflow with repeatable outputs.Website teardown example · this site
Fix the trust path before asking search to amplify it.
The live site was inspected on August 3, 2026. This release candidate fixes the crawl, credibility, and inquiry gaps found in that review.
Before · observed live
- Canonical, robots, and sitemap referenced the old .studio domain.
- The inquiry form depended on the visitor's email application.
- No named founder or inspectable proof appeared on the page.
After · release candidate
- Crawl signals align with the final www.ariadne.company URL.
- A validated same-site endpoint delivers requests with a direct-email fallback.
- Founder identity, public evidence, and prerendered content make trust inspectable.
98Performance
100Accessibility
100Best practices
100SEO
Lighthouse 13.4.1 mobile lab · local production build · Chrome 150 · August 4, 2026. Lab scores can vary and are not field-user results. Open audit receipt.
Opportunity model
What could a clearer lead path be worth?
Use your own numbers to model the value of a modest improvement in close rate. This is an illustration, not a forecast.
No inflated ROI promise. The assumptions stay visible.
Illustrative monthly opportunity$3,750
1.5 additional customers × $2,500 average value
Find the leak worth fixingFrom friction to flow
Rigour where it matters.
Clarity all the way through.
You work directly with the engineer doing the strategy and the build. No account-manager relay, mystery handoff, or black-box implementation.
Find the friction
I map how people discover, evaluate, contact, and hear back from your business. The biggest leak becomes the first priority.
Design the path
You get a clear scope, success measures, content plan, system map, and timeline before implementation begins.
Build and connect
I design the experience, engineer the site, connect the workflow, and test the handoffs—including the awkward edge cases.
Launch with visibility
You receive analytics, documentation, source code, and a measured baseline. Then we improve from evidence, not guesswork.
Clear starting points
Scope you can understand
before the call.
Real projects vary. These ranges make it easier to decide whether a conversation is useful.
Website sprint
$4.5KCAD, starting at
4–6 weeksFor a strong business with a weak or outdated digital front door.
- Strategy and page architecture
- Custom responsive design and build
- Conversion events and analytics
- Technical SEO and launch QA
- 30-day post-launch support
Lead system sprint
$8KCAD, starting at
5–8 weeksFor teams losing momentum between a website visit and a real sales conversation.
- Everything in the website sprint
- Lead qualification and routing
- CRM, calendar, and inbox connections
- Follow-up workflow and failure alerts
- Attribution dashboard and handoff
Search visibility
$1.25KCAD / month, starting at
4+ month horizonFor businesses ready to compound their presence in local search and AI-assisted discovery.
- Technical and content baseline
- Service, comparison, and FAQ content
- Local and entity consistency
- Search and AI citation monitoring
- Monthly priorities tied to inquiries
Fixed scope and milestones. Third-party software, paid media, and content production are quoted separately when needed.
Founder-led delivery
Meet Sourena Khanzadeh.
Sourena is a Toronto-based software engineer and AI researcher who builds full-stack applications, automation systems, and applied AI tools.
His public work spans software engineering, trustworthy AI, cybersecurity, and smart-contract optimization. At Ariadne, he brings that systems mindset to practical business problems: understand the workflow, build the right system, and make the result measurable.
Work directly with SourenaWorking principles04 / always
Own the outcome
Design, code, and workflow decisions stay connected to the business problem.
Keep humans in control
Automations include visibility, failure alerts, and a practical manual path.
Leave the keys
You receive the accounts, code, documentation, and data your system depends on.
Measure honestly
Qualified conversations matter more than traffic screenshots and vanity charts.
Straight answers
Good questions
before good work.
If your question is more specific, put it in the teardown form. I’ll answer it directly.
sourena.khanzadeh@gmail.comWho is this best suited for?
Owner-led service businesses with a valuable inquiry, a small team, and a customer journey that includes a quote, consultation, or booking. If one new customer is meaningful and manual follow-up is slowing the team down, there is usually a useful system to build.
What does “AEO” actually mean?
Answer engine optimization makes your business easier for AI-assisted search tools to understand and cite. It is not a trick or a separate magic channel. I start with the same durable foundations search engines recommend: crawlable pages, clear factual content, real expertise, consistent business information, and useful structured data where it fits.
Can you guarantee leads or rankings?
No honest provider can guarantee a ranking, citation, or sales result. I can guarantee a defined scope, careful implementation, transparent measurement, and full ownership. We agree on the signals to improve—qualified inquiries, response time, booking rate, or visibility—then measure what changed.
Do I keep the website and automations?
Yes. Your business owns the source code, content, accounts, domain, and data. The handoff includes documentation and Git history, so another capable engineer can understand and maintain the work.
Will I need to replace all my current tools?
Usually not. The first step is understanding what already works. I prefer connecting the smallest reliable set of tools over adding another dashboard. If something should be replaced, you will see the tradeoff before we decide.
How quickly can we launch?
A focused website typically takes four to six weeks. A connected lead system is usually five to eight weeks. Content readiness, feedback speed, and third-party integrations can change that range; your proposal will make dependencies explicit.
Your practical starting point
Find the five leaks worth looking at first.
Share your site if it is live—or describe what you plan to launch—and the part of the customer journey that feels stuck. I’ll return a concise teardown with three priorities, two quick wins, and an honest view of what is—or is not—worth rebuilding.
- Written for a business owner, not an SEO tool
- Delivered within 2 business days
- Useful even if we never work together
No guaranteed rankings. No 40-page auto-generated report. Just a useful first read.